We Scaled Upsilon’s Perfume Brand with Meta Ads to Achieve 2.5x+ ROAS
Upsilon, a premium perfume brand, wanted to scale their online sales but was struggling to achieve profitable returns on advertising
At Digital Sense, we strategized and executed high-performing Meta Ads campaigns with targeted creatives, optimized funnels, and data-driven audience segmentation. Our performance-focused approach helped Upsilon achieve 2.5x+ ROAS, generate consistent sales, and strengthen their position as a fast-growing men’s perfume brand.
- Meta Ads Strategy & Execution
- Creative Optimization for Higher CTR
- Audience Segmentation & Funnel Building
- Achieved 2.5x+ ROAS with Consistent Sales
Category
Meta Ads & Performance Marketing
Clients
Upsilon – Perfume Brand
Location
Ahmedabad, India
Published
April 2025
Project Summery
Upsilon, a premium perfume brand, wanted to scale their online sales but was facing challenges with achieving profitable ROAS on Meta Ads. Their campaigns were not optimized, creatives lacked targeting impact, and funnels were not structured to drive consistent conversions.
At Digital Sense, we designed a performance-driven Meta Ads strategy that focused on data-driven targeting, high-quality creatives, and optimized funnels. The project involved:
- Requirement Analysis & Strategy
– Audited Upsilon’s existing Meta campaigns and identified gaps in targeting and ad structure.
– Planned a new funnel-based strategy focusing on awareness, engagement, and conversion.2. Creative Optimization
– Designed a clean, modern, and mobile-friendly layout.
– Implemented A/B testing for ad copies, visuals, and audience groups.3. Campaign Execution & Funnel Setup
– Launched structured campaigns with separate ad sets for top, middle, and bottom funnels.
– Optimized budgets and bidding strategies for maximum ROI.4. Outcome
– Delivered 2.5x+ ROAS consistently on Meta campaigns.
– Helped Upsilon increase overall sales and strengthen their brand presence in the online perfume market.